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Sharp ideas.
Witty campaigns.

I write & direct commercials with serious impact

Commercials

the work.

Nissan x Manchester City - The Champion Ship
01:10
L'Oreal - The Lineup
01:15
Deliveroo - The Office Party
01:29
BFL - Summer is a Mood
01:03
Fix Chocolate - Itching for a Fix
00:43
Deliveroo - A lot like Meh
00:40
Rove - Cannonball
00:45
ROVE - Trolley Races
00:45
Services

how we can work together.

I work with brands, agencies and production houses

to create humorous campaigns with serious impact

creative

strategy

what's the message?

Develop a clear creative direction based on business goals and customer insights.

concept development

what's the big idea?

Conceptualize bold campaign ideas and social content that effectively deliver the message.

script & copywriting

what's the big story?

Write stories and scripts that bring the big idea to life through interesting worlds, unique characters and strong calls to action.

commercial

directing

what's the visual world?

Build witty & impactful commercials based on the messaging, idea and script.

About

Hi , I'm Tarek

Strategist. Writer. Director.
 
I believe that impactful commercials start with a bold idea.
I work with brands, agencies and production houses to sharpen the idea then direct it into a witty commercial.

 
My specialty is creating advertisements around real human moments in way that blends wit with strategic messaging.


Brand or agency, looking for an idea? 
Production house looking for a director?

Let's make magic!

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