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Sharp ideas.
Witty campaigns.
I write & direct commercials with serious impact
Commercials
the work.
Services
how we can work together.
I work with brands, agencies and production houses
to create humorous campaigns with serious impact
creative
strategy
what's the message?
Develop a clear creative direction based on business goals and customer insights.
concept development
what's the big idea?
Conceptualize bold campaign ideas and social content that effectively deliver the message.
script & copywriting
what's the big story?
Write stories and scripts that bring the big idea to life through interesting worlds, unique characters and strong calls to action.
commercial
directing
what's the visual world?
Build witty & impactful commercials based on the messaging, idea and script.
About
Hi , I'm Tarek
Strategist. Writer. Director.
I believe that impactful commercials start with a bold idea.
I work with brands, agencies and production houses to sharpen the idea then direct it into a witty commercial.
My specialty is creating advertisements around real human moments in way that blends wit with strategic messaging.
Brand or agency, looking for an idea?
Production house looking for a director?
Let's make magic!
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