Fix Chocolate
Itching for a Fix.
The chocolate everyone wanted was the one nobody wanted to share.
my role.
- Creative Strategy
- Concept
- Writing
- Direction
the problem.
Fix was a premium chocolate people bought for themselves. The brand wanted to grow beyond that, into a dessert people order for the table, share with family or bring as a gift.
what we found.
Fix was only available in short drops on delivery apps, and it sold out fast. That scarcity made it the chocolate everyone wanted, but it also meant the people who got a bar kept it to themselves.
So the strategy was to move Fix from a private treat to a shared one: the dessert you order for the family, or bring as a gift when you’re invited over.
the idea.
Since people’s first instinct was to keep Fix for themselves, we started there and let the rest of the family catch them in hiding. So we created a film about two cousins who sneak away after a family meal for a secret bite, until Fix’s signature crunch gives them away and the whole family crowds in to share.
the film.
Two cousins. One secret bar. Right after a big family meal they slip away for a forbidden bite, but Fix’s crunch gives them away and the whole family crowds in.
got a creative problem?
Bring your problem. You’ll leave the call knowing what I’d do about it. Free, 20 minutes, Monday to Friday, 9am to 5pm Dubai time.