Deliveroo
A Lot Like… Meh.
Doing the holidays all by yourself ends up kinda… meh.
my role.
- Creative Development
- Writing
- Direction
the problem.
Every festive season, brands compete with glossy ads of the perfect holiday. Deliveroo needed its Christmas campaign to stand out from them, and to get people using the app for everything the holidays need, from decorations to treats to gifts.
what we found.
The holidays are meant to be restful, but 89% of adults find them stressful and 36% say they feel like a competition. The pressure to make everything perfect, and to do it all yourself, is what ruins them.
Source: American Psychological Association, holiday stress poll, 2023.
So we took a more authentic approach and positioned Deliveroo as the way out of that pressure, speaking to the people trying hardest to make the holidays perfect.
the idea.
Since everyone else was showing the perfect holiday, we showed the pressure of the holidays instead. So we created a film about parents who insist on doing everything themselves, until every homemade touch turns out meh and Deliveroo arrives to turn meh into merry.
the film.
It’s beginning to look a lot like… meh. Proud parents do the holidays all by themselves, and every homemade touch lands flat until Deliveroo shows up and turns meh into merry.
the process.
Storyboard
Storyboard
Storyboard
Storyboard
Storyboard
on set.
Behind the scenes of A Lot Like… Meh.
got a creative problem?
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